Spend a collective $200+ at qualifying Belmont Shore independent retailers during campaign dates. Collect and save your receipts. Bring receipts to the BSBA office at 200 La Verne Ave to verify and redeem your $25 gift card.
Holiday music is coming to Belmont Shore! Enjoy roaming carolers, acoustic sets, and surprise performances along 2nd Street.
Join Tour the Shore, our weekly group tour suitable for all levels and abilities. Whether you prefer walking, skating, or wheeling, everyone is welcome! We gather every Saturday morning at 7:30am at 2nd & Laverne to embark on a 2-3 mile loop, exploring a different point of interest each week. Bring the whole family, including your furry friends, and come with your enthusiasm! Plus, enjoy exclusive discounts on coffee and food at Chapter II Coffee for all participants. See you there!
Join our Walk on Wednesdays (WOW) walking group.
We gather every Wednesday morning at 7:15 am in front of Chase Bank and leave promptly at 7:30 am to embark on a brisk 1 hour, 3-mile loop. Every week, we rotate through 12 different routes with each one going by water - the ocean, the bay, the canals, Marine Stadium, and the Colorado Lagoon.
Holiday music is coming to Belmont Shore! Enjoy roaming carolers, acoustic sets, and surprise performances along 2nd Street.
Join Tour the Shore, our weekly group tour suitable for all levels and abilities. Whether you prefer walking, skating, or wheeling, everyone is welcome! We gather every Saturday morning at 7:30am at 2nd & Laverne to embark on a 2-3 mile loop, exploring a different point of interest each week. Bring the whole family, including your furry friends, and come with your enthusiasm! Plus, enjoy exclusive discounts on coffee and food at Chapter II Coffee for all participants. See you there!
Join our Walk on Wednesdays (WOW) walking group.
We gather every Wednesday morning at 7:15 am in front of Chase Bank and leave promptly at 7:30 am to embark on a brisk 1 hour, 3-mile loop. Every week, we rotate through 12 different routes with each one going by water - the ocean, the bay, the canals, Marine Stadium, and the Colorado Lagoon.
One of the biggest parades of the year in Long Beach takes place yearly on the first Saturday in December. Families line up along 2nd Street for a seat or best viewing of the night-time event that includes Santa Claus, plenty of elves, and colorful bands, costumes, floats and surprises.
Over a dozen local marching bands, 100 entries, floats designed by Long Beach businesses and associations, marching bands, and local personalities and dignitaries, all make this the hometown favorite to get you in the holiday spirit. Belmont Shore loves the holidays and is adorned with light pole banners with festive holiday symbols and sentiments.
No Christmas Parade would be complete without an appearance by St. Nick! Entries return to Livingston Avenue heading west along the north side of East Second Street.
Small Business Saturday - The day after Black Friday — SHOP SMALL!!!
Small Business Saturday is a day dedicated to supporting small businesses and communities across the country and is part of the larger Shop Small Movement.
And to make your shopping experience even better - Enjoy FREE PARKING all day!
Looking for ideas? Belmont Shore is home to 28 blocks of businesses with tons of unique gift items for your loved ones. Check our directory and start planning your day.
Saturday, November 15, 2025, 6-9 PM
Belmont Shore, Long Beach, CA 90803
Free & Open to the Public
Experience intersections of art and commerce at LBsoundbrowse in Belmont Shore, where occupied and empty storefronts, along with mixed-use spaces, become sites for chance encounters and auditory serendipity. Step away from algorithm-driven fast-tracking and immerse yourself in the leisurely analog experience of sound browsing.
Oct. 31, 2024 - 4 p.m. - 6 p.m.
Come to the Shore from 4pm-6pm on October 31st for a frightening good time!
Trick or Treating on 2nd Street is a long-standing tradition. Halloween just isn’t the same without it.
Look for our JACK-O-LANTERN SIGNs in the windows for participating businesses that will be handing out treats.
Stop by Chase Bank and strike a pose in front of our photo op provided by Crafted by JM, and enter our Instagram Photo Contest! It all happens between 4-6pm. (see contest info below)
PLUS don’t forget to grab some dinner from our diverse selection of eateries before heading home to stroll your neighborhood.
Instagram Photo Contest:
1. Post a photo taken at our event of your costume on Instagram by midnight on October 31st.
2. Tag @belmontshorelb to enter
3. You must be following our page
4. Photos will be shared to our stories where the public will vote.
Trick-or-treating at each storefront will last for as long as each business is able to participate. (Based on closing times and availability.)
Saturday, Oct. 25, 2024, 9 a.m. to 4 p.m., 21st annual. 5200 E. Second Street. Justin Rudd and his nonprofit Community Action Team host about 50 adult artists who use the sidewalks of trendy Second Street to work on their large paper canvases.
Sunday, October 19th 2025
Discover and buy new books. Meet local writers and publishers, and enjoy engaging panel discussions. Support our local literary community.
Saturday, October 11
Take a walk with Realtor Kendra Miller and see examples of home remodels in Belmont Shore.
Join Tour the Shore, our weekly group tour suitable for all levels and abilities. Whether you prefer walking, skating, or wheeling, everyone is welcome! We gather every Saturday morning at 7:30am at 2nd & Laverne to embark on a 2-3 mile loop, exploring a different point of interest each week. Bring the whole family, including your furry friends, and come with your enthusiasm! Plus, enjoy exclusive discounts on coffee and food at Chapter II Coffee for all participants. See you there!
Join our Walk on Wednesdays (WOW) walking group.
We gather every Wednesday morning at 7:15 am in front of Chase Bank and leave promptly at 7:30 am to embark on a brisk 1 hour, 3-mile loop. Every week, we rotate through 12 different routes with each one going by water - the ocean, the bay, the canals, Marine Stadium, and the Colorado Lagoon.
Explore the Belmont Shore Art Walk + Open House on Saturday, Oct 4, as galleries and side-street/upstairs businesses open their doors for an evening of art, sips, and discovery along 2nd Street.
Belmont Shore General Member Breakfasts
Our General Member Meetings are a chance for BSBA members to come together, share updates, and hear from special guests offering business insights and community news. While open to the public, these meetings are designed to support and connect our member businesses.
Tuesday, May 27th, at Legends (upstairs)
8:30am - Lunch served. Mix and mingle.
9:00am - Introductions & Reports
9:35am - Special Guest; TBD
10:00am - Meeting adjourns
Saturday, September 27
We’ll walk to Mother’s Beach to welcome the change of the season with a guided reflection led by Meghan Pinyan, Forest Therapy Guide.
Join Tour the Shore, our weekly group tour suitable for all levels and abilities. Whether you prefer walking, skating, or wheeling, everyone is welcome! We gather every Saturday morning at 7:30am at 2nd & Laverne to embark on a 2-3 mile loop, exploring a different point of interest each week. Bring the whole family, including your furry friends, and come with your enthusiasm! Plus, enjoy exclusive discounts on coffee and food at Chapter II Coffee for all participants. See you there!
Join our Walk on Wednesdays (WOW) walking group.
We gather every Wednesday morning at 7:15 am in front of Chase Bank and leave promptly at 7:30 am to embark on a brisk 1 hour, 3-mile loop. Every week, we rotate through 12 different routes with each one going by water - the ocean, the bay, the canals, Marine Stadium, and the Colorado Lagoon.
Join our Walk on Wednesdays (WOW) walking group.
We gather every Wednesday morning at 7:15 am in front of Chase Bank and leave promptly at 7:30 am to embark on a brisk 1 hour, 3-mile loop. Every week, we rotate through 12 different routes with each one going by water - the ocean, the bay, the canals, Marine Stadium, and the Colorado Lagoon.
Join our Walk on Wednesdays (WOW) walking group.
We gather every Wednesday morning at 7:15 am in front of Chase Bank and leave promptly at 7:30 am to embark on a brisk 1 hour, 3-mile loop. Every week, we rotate through 12 different routes with each one going by water - the ocean, the bay, the canals, Marine Stadium, and the Colorado Lagoon.
One of the largest car shows on the west coast!
14 Blocks • Classic Cars • Street Fair • Vendors • Shops • Free to Spectators
Join Tour the Shore, our weekly group tour suitable for all levels and abilities. Whether you prefer walking, skating, or wheeling, everyone is welcome! We gather every Saturday morning at 7:30am at 2nd & Laverne to embark on a 2-3 mile loop, exploring a different point of interest each week. Bring the whole family, including your furry friends, and come with your enthusiasm! Plus, enjoy exclusive discounts on coffee and food at Chapter II Coffee for all participants. See you there!
Join our Walk on Wednesdays (WOW) walking group.
We gather every Wednesday morning at 7:15 am in front of Chase Bank and leave promptly at 7:30 am to embark on a brisk 1 hour, 3-mile loop. Every week, we rotate through 12 different routes with each one going by water - the ocean, the bay, the canals, Marine Stadium, and the Colorado Lagoon.
Sunday, August 31st 1pm-4pm
Whether you're going full White Lotus chic, channeling your inner Real Housewife, rocking a Mrs. Roper moment—or showing up in your best vintage aloha shirt, linen set, or Magnum P.I. mustache—this crawl is your runway.
Saturday, August 23rd
Walk to the Jack Dunster Marine Biological Reserve. A hidden seaside park with natural landscaping, public docks and lots of wildlfe awaits.
Meet every Saturday morning at 7:30am at 2nd & Laverne to embark on a 2-3 mile loop, exploring a different point of interest each week.
Thursday, August 21st - NIGHT TWO of August’s Stroll & Savor
Enjoy an evening walking along 2nd Street, savoring food from around the globe, sipping samples, shopping in our retail shops and listening to talented local musicians as you stroll with your family, friends, and dogs (yes, we have treats for dogs too!).
Wednesday August 20 - NIGHT ONE of August’s Stroll & Savor
Enjoy an evening walking along 2nd Street, savoring food from around the globe, sipping samples, shopping in our retail shops and listening to talented local musicians as you stroll with your family, friends, and dogs (yes, we have treats for dogs too!).
Join our Walk on Wednesdays (WOW) walking group.
We gather every Wednesday morning at 7:15 am in front of Chase Bank and leave promptly at 7:30 am to embark on a brisk 1 hour, 3-mile loop. Every week, we rotate through 12 different routes with each one going by water - the ocean, the bay, the canals, Marine Stadium, and the Colorado Lagoon.
Saturday, August 16th
Walk to Marina Pacifica. I’ll show you the back way, and show you the exciting changes coming to Marina Pacifica including the newly opened Nigel’s.
Meet every Saturday morning at 7:30am at 2nd & Laverne to embark on a 2-3 mile loop, exploring a different point of interest each week.
Join our Walk on Wednesdays (WOW) walking group.
We gather every Wednesday morning at 7:15 am in front of Chase Bank and leave promptly at 7:30 am to embark on a brisk 1 hour, 3-mile loop. Every week, we rotate through 12 different routes with each one going by water - the ocean, the bay, the canals, Marine Stadium, and the Colorado Lagoon.
Saturday, August 9th
The Longest Running, Largest Beach Water Polo Event in the World happens at Horny Corner every summer and we’ll be walking over to see the tournaments get started, talk to some player and learn the history of this event.
Meet every Saturday morning at 7:30am at 2nd & Laverne to embark on a 2-3 mile loop, exploring a different point of interest each week.
🎨 Belmont Shore Art Walk – Saturday, August 2nd | 5–9 PM
In collaboration with Long Beach Creative Group and the Belmont Shore Business Association, you're invited to an inspiring evening of art, community, and culture at the Belmont Shore Art Walk, featuring exhibitions across seven unique locations:
Alf’s Body Art Studio, Angel’s Share, BSBA Office Gallery, Chapter II Coffee, Le Macaron, Micro Gallery 2, Micro Gallery 20, Nu Du Salon
Meet the artists (lineup TBA), enjoy refreshments, and explore Second Street businesses transformed into pop-up galleries. Exhibits will remain on view through September 7th.
Celebrate creativity on Second Street—art is everywhere!
Saturday, August 2nd
We’ll walk to Recreation Park and explore the Band Shell, the playground and learn about the Long Beach declaration of “Iowa by the Sea”
Join Tour the Shore, our weekly group tour suitable for all levels and abilities. Whether you prefer walking, skating, or wheeling, everyone is welcome! We gather every Saturday morning at 7:30am at 2nd & Laverne to embark on a 2-3 mile loop, exploring a different point of interest each week. Bring the whole family, including your furry friends, and come with your enthusiasm! Plus, enjoy exclusive discounts on coffee and food at Chapter II Coffee for all participants. See you there!
Join our Walk on Wednesdays (WOW) walking group.
We gather every Wednesday morning at 7:15 am in front of Chase Bank and leave promptly at 7:30 am to embark on a brisk 1 hour, 3-mile loop. Every week, we rotate through 12 different routes with each one going by water - the ocean, the bay, the canals, Marine Stadium, and the Colorado Lagoon.
